FURTHER NEWS – TRAFFIC FROM FB ? – SMILE
Take the last post on Google and FB
There are further developments compelling us to mention our earlier article on TRAFFIC GENERATED BY FB VS. GOOGLE.
New changes in FB s strategy will actually open our eyes how FB is dealing with publishers ( blog writers , etc. ).
I mentioned previously I am no big fan of FB. The original cause was questionable right from the start.
READ THIS :
huge changes are underway with the Facebook News Feed and it’s important to adjust your strategy.
On Tuesday, I sent a comprehensive analysis of the coming changes to the Facebook News Feed.
At Social Media Examiner, we want to help you understand what’s happening and how to revamp your strategies so that Facebook will continue to be a viable marketing channel.
Here’s a quick summary of what’s going to change:
#1: Less public content will be shown (videos and posts from publishers or businesses).
#2: Reach, video watch time, and referral traffic from Pages will decrease.
#3: Posts will be ranked differently, giving priority to “posts that spark conversations and meaningful interactions between people,” according to Facebook.
Here are six things you can do now to improve your chances with Facebook:
Suggestion #1: Post less frequently (I know that’s gonna be hard, but it’s necessary).
Suggestion #2: Create content that stimulates conversation–meaning comments between fans.
Suggestion #3: Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.
Suggestion #4: Don’t ask for comments in your posts. Engagement bait will be demoted in the News Feed.
Suggestion #5: Master Facebook ads. This will be the only sure-fire way to drive people to your site.
Suggestion #6: Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.
This will likely require a shift in your Facebook marketing strategy. And you’ll probably have to learn some new tools to carry it out (like bots, ads, or live video).
Social Media Marketing World 2018 (starting on Feb. 28th) can help.
In three days, you’ll rapidly discover ways to improve your Facebook strategy, live video experience, Facebook ads knowledge, and Messenger chatbot success.
Don’t get left behind. Prepare yourself to face the changes.
GOOGLE NEWS : SNIPPET LENGTH CHANGED
GOOGLE JUST ANNOUNCED IT WILL CHANGE THE SNIPPET LENGTH OF YOUR POSTED ARTICLES
For those who are not familiar : Google in its latest announcement has informed the online community that it will change its snippet length from previous 160 characters to 360 characters.
What does it mean for the regular publisher
It means that you should consider this to be of importance. Google gives you the opportunity to highlight a portion of your post or article to a maximum length of 360 characters.
All snippets will be changed accordingly whilst displayed in search results. The way to implement this new feature is by changing the metadata in your article.
SEO professionals will soon take notice of the new feature and will advice accordingly.
METADATA refers to a special entry in the HEAD section of your website.
IT looks like this
<meta content= ” YOUR TYPO 360 CHARACTERS ” name =”description” />
THIS RULE SHOULD BE IMPLEMENTED IMMEDIATELY FOR ALL NEW ARTICLES POSTED.
If you are on WordPress and use any SEO enhancing application in form of a plugin it may tell you the snippet length is 160 characters.
This rule is no longer valid. You can now enter 360 characters in your meta information.
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