GOOGLE JUST ANNOUNCED IT WILL CHANGE THE SNIPPET LENGTH OF YOUR POSTED ARTICLES
For those who are not familiar : Google in its latest announcement has informed the online community that it will change its snippet length from previous 160 characters to 360 characters.
What does it mean for the regular publisher
You should consider this to be of importance. Google gives you the opportunity to highlight a portion of your post or article to a maximum length of 360 characters.
All snippets will be changed accordingly whilst displayed in search results. The way to implement this new feature is by changing the metadata in your article.
SEO professionals will soon take notice of the new feature and will advice accordingly.
METADATA refers to a special entry in the HEAD section of your website.
IT looks like this
<meta content= ” YOUR TYPO 360 CHARACTERS ” name =”description” />
THIS RULE SHOULD BE IMPLEMENTED IMMEDIATELY FOR ALL NEW ARTICLES POSTED.
If you are on WordPress and use any SEO enhancing application in form of a plugin it may tell you the snippet length is 160 characters.
This rule is no longer valid. You can now enter 360 characters in your meta information.