GOOGLE NEWS : SNIPPET LENGTH CHANGED

GOOGLE JUST ANNOUNCED IT WILL CHANGE THE SNIPPET LENGTH OF YOUR POSTED ARTICLES

For those who are not familiar :  Google in its latest announcement has informed the online community that it will change its snippet length from previous 160 characters to 360 characters.

What does it mean for the regular  publisher 

It means that you should consider this to be of importance. Google gives you the opportunity to highlight a portion of your post or article to a maximum length of 360 characters. 

All snippets will be changed accordingly whilst displayed in search results. The way to implement this new feature is by changing the metadata in your article.

SEO professionals will soon take notice of the new feature and will advice accordingly.

METADATA refers to a special entry in the HEAD section of your website.

IT looks like this

<meta content= ” YOUR TYPO 360 CHARACTERS ” name =”description” />

THIS RULE SHOULD BE IMPLEMENTED IMMEDIATELY FOR ALL NEW ARTICLES POSTED.

If you are on WordPress and use any SEO enhancing application in form of a plugin it may tell you the snippet length is 160 characters.

This rule is no longer valid. You can now enter 360 characters in your meta information.

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ADS TARGETERS PULL YOUR LOG IN DATA

Ad targeters are pulling data from your browser s password manager

Alarming trend shows how users are being targeted

For those who are less tech savvy – as well as those who are familiar with technology – we should give praise to those guys, girls and researchers residing in prestigious varsities in the country.

Consulting banner
Consulting banner

Princeton University s researchers are such a bunch. It is mostly those Professors who get to the bottom of issues concerning our online security . 

One such security issue is the one below explained.

Most web browser now come with a password manager tool, a lightweight version of the same service offered by plugins like Last Pass and 1 Password.

 

Do you have sufficient confidence to entrust an unknown company with our passwords ? Why should I give out my passwords to someone to store it for me when I can do the same easy and without the huge security risk.

INTUITION IS POSSIBLY THE STRONGEST FACTOR TO KEEP YOU AWAY FROM DANGER

( LEARNED THAT YEARS AGO )

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amazon kindle book

According to new research from Princeton s Center for Information Technology Policy, those password managers are being exploited ( here it goes ) as a way to track users from site to site. Scripts are being used to extract data.

TAKE THIS FOR STARTERS

The scripts work by injecting invisible login forms in the background of the web page and scooping up whatever the browsers auto fill into the available slots.
 
The information received can then be used as a persistent ID to track users from page to page, a potentially valuable tool in targeting advertising.

credit: the verge : https://www.theverge.com/2017/12/30/16829804/browser-password-manager-adthink-princeton-research
 
 

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